The development of new ways to watch video content has led to new viewing habits in recent years. Viewers consume television content via streaming on the web, live or on demand.
These trends have allowed great advertising opportunities to emerge at very affordable prices, creating the perfect opportunity for start-ups and medium-sized companies to benefit from the best of both worlds: TV and digital.
With our highly qualified and geographically targeted approach, we help you increase your brand visibility in areas where people watch TV programs.
Whether it's on demand, streaming, or live TV, we provide you with crucial analytical data, allowing you to monitor your performance.
Targeted advertising is coming to live TV! With 7.5 million households already accessible in 2022 (12 million viewers), segmented TV is now a key tool for your media plan.
Whether you're a large or small advertiser, don't wait—strengthen your digital strategy now. Expand your campaign reach with the broad audiences available through segmented TV.
Using data provided by ISPs and our targeting capabilities, we deliver TV advertising that will be seen only by your target audience within 24 hours.
Our strategic relationships with major media groups ensure you'll gain extra purchasing power and quick access.
In 2021, French viewers watched 7.3 billion on-demand videos. On-demand TV applications and streaming platforms have changed our viewing habits.
Today, we watch content on multiple screens and at any time of day.
These habits have expanded advertising opportunities within replay streams through two types of placement:
On television screens (IPTV): to reach a highly qualified audience accustomed to watching television on demand through their set-top box.
On applications (OTT): to generate engagement and develop brand awareness among a personalized audience that watches on-demand content on mobile and desktop devices.
Do your challenges involve both awareness and acquisition goals? We enhance your campaign's effectiveness with multi-screen coverage.
